
If You Didn’t Already Have This Life… Would You Choose It Today?
What if the life you’re living isn’t the one you’d still choose today? This article explores the Endowment Effect: why we cling to careers and identities out of habit, not desire.
INSIGHTS FOR AVIATORS
In aviation, a NOTAM is a Notice to Airmen. In our Academy, it’s your heads-up on what matters next in business, family, and life after the sky.

What if the life you’re living isn’t the one you’d still choose today? This article explores the Endowment Effect: why we cling to careers and identities out of habit, not desire.

Are you trapped in the comfort of aviation? Discover why staying in familiar roles might feel safe but could be holding you back, and what you could do about it.

What if everything you believe about time, career, and family is wrong? Uncover the 17 myths pilots live by and the one truth that could change everything.

What can a latitude line teach pilots about building a business? Discover the mindset shift that turns aviation thinking into entrepreneurial success.

Are you overestimating the cost of starting a business? Discover how the left-digit fallacy leads pilots to misjudge risk, price, and the true cost of getting started.

Are you using your strengths to move forward, or are limitations holding you back? This guide reveals how to identify both, so you can make better decisions.

Are you still “working on it” but not really launching anything? Discover the real reasons you’re stuck and how to finally move your idea into action.

What if your comfort zone is keeping you small? Discover the story of the frog in the well and learn how staying too comfortable can quietly destroy your growth.

What really went wrong before the Challenger explosion? Learn how ignored doubts and quiet compliance led to tragedy, and why speaking up matters more than you think.

Why do we cling to things that clearly hold us back, even when we know they are hurting us? Explore the Monkey Trap mindset and learn how to break free from it.

Which market tier are you actually flying in? Discover the four market tiers every aviator must understand and what tier you need to reach to build autonomy.

Are you slowly getting stuck without realizing it? See how the boiling frog effect quietly traps aviators in comfort and how to escape before it’s too late.

Think all rules are meant to be followed? The Wright Brothers proved otherwise. Here’s what their story teaches every pilot about risk, belief, and innovation.
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