Every aviator reaches a point where comfort and freedom quietly pull in opposite directions. One feels safe, while the other feels uncertain but full of potential.
Most pilots never pause long enough to notice this tension, let alone understand the real cost of choosing the easier path. The best way to explain this is through the Marshmallow Test. This also explains why so many aviators end up trading long-term freedom for short-term comfort.
Once you see how the marshmallow shows up in your career and your decisions, you’ll understand what’s been holding you back.
Let’s explore more about it.
Key Takeaways
- The Marshmallow Test: The marshmallow experiment proved that delaying comfort leads to better long-term success. It was about choosing the future over the moment.
- Aviators’ One Marshmallow: Pilots cling to paychecks, seniority, and predictability because they feel safe. But those comforts keep them stuck.
- Why Comfort Wins: Fatigue, routine, and fear make the easy choice irresistible. Small comforts add up and quietly replace long-term progress.
- How to Break the Pattern: Clarify your future, use your time-zone advantages, and build your second marshmallow while still employed.

The Original Marshmallow Test
In the late 1960s, psychologist Walter Mischel designed a simple experiment that revealed one of the most powerful behaviors linked to long-term success. A child was placed in a room with a marshmallow and given a choice: eat it now and get one, or wait 15 minutes and get two.
What the children didn’t know was that the test had little to do with marshmallows and everything to do with their ability to delay gratification.
Some children ate the marshmallow almost immediately. Others held out for a few minutes before giving in. But a small group waited the full 15 minutes, using every trick they could to resist the temptation. They earned the second marshmallow.
What made the study remarkable wasn’t the experiment itself, but what happened decades later. The children who consistently waited achieved better outcomes in almost every measurable aspect of life.
It was a test of whether you could choose the future you want over the career comfort that’s right in front of you.
The Marshmallow in Front of Aviators
For many pilots, the “marshmallow” sits right in front of you, like a steady paycheck, years of seniority, and the airline lifestyle. These things feel safe because they’re known and give you comfort, predictability, and status.
In fact, a research survey found that nearly 50% of aviation professionals feel undervalued, even while holding onto these comforts. Because it’s easier to keep what you have than chase what could be, many aviators stay stuck in that one-marshmallow loop.
Now imagine the second marshmallow: autonomy, a business of your own, and the freedom to choose your schedule and income. That’s the real prize beyond comfort. It’s about building something that lasts, something meaningful.
By resisting the urge to stay where you already are, and investing in your future instead, you open the door to the two-marshmallow life. And that’s the one where you’re not limited by someone else’s timetable or job description.
Why Most Aviators Eat the Marshmallow
Most aviators choose comfort because they’re tired. After long duty hours, irregular sleep, constant time-zone shifts, and the emotional strain of life on the road, the brain naturally gravitates toward whatever feels easy.
Fatigue makes the one marshmallow almost impossible to resist. When you’re worn down, short-term relief feels smarter than long-term effort, even when you know your future depends on the effort.
Fear also plays a quiet but powerful role. Starting a business or shifting direction means stepping into uncertainty, and most aviators are trained to avoid risk. The possibility of failing, losing money, or leaving the safety of seniority can feel overwhelming.
As Seneca famously said, “We suffer more often in imagination than in reality.”
Then there’s also the comfort trap. Watching a show in the hotel room feels better than building your offer, or scrolling through your phone feels easier than planning your next step. And while you wait, the weeks become months and those months become years.
How to Stop Eating the Marshmallow
If you want to break the habit of choosing comfort over freedom, you need to build a framework that makes long-term success easier to choose. Once that’s understood, resisting the “one marshmallow” becomes a natural part of your growth.
Here’s how you can do it:
Step 1: See the Two Marshmallows Clearly
You cannot delay gratification if you can’t visualize what you’re delaying for.
This is where the big thinking framework matters. When your future vision is vague, comfort always wins. But when you define what the “two marshmallows” look like, your brain starts treating that future as real.
Step 2: Lower the Value of Short-Term Comfort
Short-term comfort feels rewarding because it’s immediate. However, once you break it down using time-zone economics, it looks different. As an aviator, you live with unusual pockets of time when your schedule doesn’t match the rest of the world.
Those windows can be leveraged to build your future in ways most people can’t. When that’s clear, and you see how these time zones give you an unfair advantage, wasting them stops feeling like relaxation and more like losing an opportunity.
Step 3: Build the Future While Staying Employed
To build something, you don’t need to quit your job right away and leap blindly.
What you need to do is develop your second marshmallow while the first one pays your bills. Use your staggered schedule, downtime between flights, or quiet hours at hotels to learn, create, or make progress in small steps.
It reduces risk, builds confidence, and proves your business works long before you leave the cockpit.
Don’t Let One Marshmallow Cost You the Life You Want
Most aviators don’t realize they’re choosing the one marshmallow every single day. And that’s quietly keeping you away from the freedom, autonomy, and impact you could have if you choose differently.
If you have just 3 minutes to spare, Life After the Sky can help you gain the clarity to take your next step. It’s a personalized 25-page report that reveals the opportunities you’re missing and the steps you can take to move toward your two-marshmallow future.
Don’t keep eating the marshmallow without knowing what it’s costing you!
Invitation to Join Our FREE Strategy Session
Most pilots are one honest conversation away from clarity. This is that conversation.
Complete our “Life After the Sky” checklist, then join me for a FREE 15-minute “Strategy Session” via Zoom.
This session is for pilots who want to take ownership of what comes next.
Those who want action, not just to talk about it.
In just 15 minutes, we’ll:
- Review your checklist results
- Identify the one obstacle holding back your reinvention
- Translate your checklist results into a clear starting point
Start your pre-flight assessment for the next chapter of your journey by Booking your free strategy session here!